Anteriad is a leading global marketing company, with thousands of people connected by a shared vision across North America, Europe and Asia. The challenge was clear: to create a froum that could bring together, an to align around than 1,000 employees worldwide.
In 2025, they entrusted us as their Marketing Process Outsourcing Provider to make it a reality
"We had already been holding virtual meetings, but this time we needed a flawless, interactive live stream, broadcastfrom a central hub in Madrid, with the goal of reducing travel costs.", said Sinead Conboy, Anteriad Field Marketing Manager in Europe.
Our solution: a hybrid, fully remote forum, produced entirely from the Spanish capital.
We set up a professional studio with lighting, multiple professional cameras, and a multi-platform streaming system.
Alejandro Donaire, Audiovisual Producer at 297 Studio, explained, “Through virtual pre-production, we worked closely with the Anteriad team to adapt the scripts, design interactive graphics, produce animated infographics, and perform live latency tests.”,
This is a block of textaOn the day of the event, we conducted an invisible orchestra from our control room in Madrid: the CEO spoke, the live audience participated in real time, and even employees in India were asking and answering questions via streaming. A diverse and dynamic team, from camera operators to post-live editors—made the entire production run smoothly without interruptions.
In just 48 hours of setup, we achieved 99.9% service availability, with real-time metrics for live adjustments. Double-click this text to edit it.
The result: a forum that not only brought the company together but also boosted post-event survey interactions by 25%. Anteriad reported zero technical issues, a 60% reduction in travel costs, and a unanimous assessment: “More inclusive than ever.”
“The quality was broadcast-grade; it felt as if all participants were in the same room, despite the distances.", said Sinhead Conboy.
Our production not only conveyed a message, but also contributed to the growth and cohesion of a global community through the deployment of content for social media.
