merchandising &
production
In 2025, a global fast-food brand, an undisputed leader in its market, partnered with 297STUDIO to design a merchandising line with a clear objective: to create products that didn’t just look good, but that people would genuinely want to wear, use, and integrate into their daily lives. The items would be used as part of a customer loyalty campaign tied to the brand’s digital app.
The challenge was significant, and 297 Studio’s creative team approached the project with its signature mindset: testing, taking risks, and finding solutions that go beyond meeting the brief—solutions that surprise, feel fresh, and create real impact. What began as a standard request quickly evolved into an opportunity to turn the brief into something unexpected and meaningful.
At 297STUDIO, ambitious projects are welcomed as opportunities to transform ideas into tangible design. The team explored multiple visual directions, refining concepts through close collaboration until several strong proposals were presented to the brand’s marketing team.
Once a concept was approved, 297STUDIO translated it across a range of merchandising products—including t-shirts, hoodies, and socks—all produced with high-quality, comfortable fabrics.
The result
The merchandising campaign exceeded expectations, translating the brand’s essence into attractive, functional products that remained fully aligned with its identity. Each piece was designed to generate impact, strengthen the emotional connection with the audience, and deliver value far beyond traditional promotional merchandise.
The result was a well-executed campaign with strong visual impact and excellent reception both internally and externally, tangibly reinforcing the brand’s positioning.
