Anteriad is a leading global marketing company, with thousands of people connected by a shared vision across North America, Europe, and Asia. The challenge was clear: to create a forum that could bring together and align more than 1,000 employees worldwide.
In 2025, they entrusted 297STUDIO as their Marketing Process Outsourcing provider to make it a reality.
"We had already been holding virtual meetings, but this time we needed a flawless, interactive live stream broadcast from a central hub in Madrid, with the goal of reducing travel costs," said Sinead Conboy, Anteriad Field Marketing Manager in Europe.
A hybrid, fully remote forum, produced entirely from the Spanish capital. We set up a professional studio with lighting, multiple cameras, and a multi-platform streaming system
Alejandro Donaire, Audiovisual Producer at 297STUDIO, explained: “Through virtual pre-production, we worked closely with the Anteriad team to adapt scripts, design interactive graphics, produce animated infographics, and perform live latency tests.”
the result
On the day of the event, we conducted an invisible orchestra from our control room in Madrid: the CEO spoke, the live audience participated in real time, and employees in India engaged via streaming. A diverse and dynamic team —from camera operators to post-live editors— ensured the entire production ran smoothly without interruptions.
In just 48 hours of setup, we achieved 99.9% service availability with real-time metrics for live adjustments. The forum not only brought the company together but also boosted post-event survey interactions by 25%. Anteriad reported zero technical issues, a 60% reduction in travel costs, and a unanimous assessment: “More inclusive than ever.”
“The quality was broadcast-grade; it felt as if all participants were in the same room, despite the distances,” said Sinead Conboy.
Our production did more than just convey a message; it contributed to the growth and cohesion of a global community through the strategic deployment of social media content.
